Easily digestible visual snippets
In the fast paced world of B2B tech, explaining complex SaaS products can be a daunting challenge. But on-brand simplicity is easily achieved through animation. Complexity is demystified and a customer no longer needs to wade through dense documentation to understand what a solution offers.
The challenge
Update an old convoluted diagram of one of Khoros’ services.
Its replacement needs to:
Tell a story. Who are we as a brand?
What does using Khoros’ services FEEL like?
Explain in seconds what usually would take minutes to read
The old diagram:
The resolution
I start by sketching a storyboard and running it by subject matter experts to verify I’m telling the right story
1. Icons float out from laptop and stop in a disjointed fashion around “your customer”
2. Icons continue to float out from laptop while camera zooms out to reveal a splitscreen with “Brand” on the other side
3. Khoros logo appears breaking down the splitscreen barrier
4. Icons reorganize to be distributed evenly and connection lines pass in an organized way through the Khoros logo to reach “Your Brand” in one unified line.
Storybeats tell a narrative
Social channels are disjointed around “your customer”
Your brand has no simple way to connect to it all…
Until now: all social channels are streamlined through Khoros’ logo to your brand